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Cooperstown Chamber Member, 4UVIP, offers new QR Code Mobile Web Application

July 26, 2011


Cooperstown Chamber Member, 4UVIP, offers new QR Code Mobile Web Application

4U Video Internet Productions (4UVIPs) is leading the way in QR Code and mobile web app marketing in the Finger Lakes Wine region.

During the 1st quarter 2011 4UVIPs began offering a new location-based mobile web app marketing program for their clients that combines custom videos, Google Maps, Geo-targeting, social media interface, and QR Codes. Jim Hilker, president of 4UVIPs worked with Wagner Vineyards to create a mobile web app for marketing the release of three of their Riesling wines this summer. The program uses QR Codes printed on the shelf labels of each of the three Rieslings. When a customer uses their smart-phone to scan the QR Code they are presented with a mobile web app that plays a video filmed inside the tasting room at Wagner Vineyards. the video is of that specific wine being poured and described by the Sommelier, along with food pairing recommendations. Customers are engaged and learn about that specific wine in the bottle they have in their hands through through this custom mobile web app. Also on the same web app the customer can tap the phone number to call the winery for more information, or find them on Google Maps, and even read and write public comments and reviews about their wines and the winery.

Jim Hilker says “this use of QR Codes and our mobile web apps coupled with our custom videos is a perfect example of how businesses can engage and interact with their customers from any location, building relationships and loyalty.”

Debbie and John Wagner of Wagner Vineyards are excited at the early results they are seeing from this marketing campaign, “we are extremely impressed with the simplicity and quality, and we enjoy examining the online analytics to see how many people are actually scanning the QR Codes and accessing the apps.”

Wagner Vineyards is the first of the Finger Lakes wineries to implement a mobile web app and QR Codes to enhance the sales of their wines in retail stores throughout New York state.

4UVIPs works with businesses to provide custom-tailored digital media marketing programs such as this all across New York. Please contact Jim Hilker for a no-cost consultation and pricing of your mobile web app / QR Code marketing program. 607-227-1367

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